Wired Holiday Store

Year: 2015
Agency: Sub Rosa
Role: Producer

Interactive window shopping experience that engaged passersby on the busy streets of Soho for an 8-day activation. Powered by OpenCV facial recognition technology, LED's and Arduinos, this experience showcased both physical and digital product displays, along with a centralized navigation touchscreen allowing consumers to browse holiday gifts from Wired's e-commerce store and select and share their wish lists via text with family and friends.

Result: 5000 visitor interaction and 300,000 window impressions, along with a dedicated broadcast news piece on NY1.

 

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