Capital One: 'I Am Small Business Proud' Multimedia Campaign

Year: 2014
Agency: Jack Morton Worldwide
Role: Production Coordinator

Multimedia campaign sponsored by Capital One, sending filmmakers on a road trip across the U.S. to capture the stories of small business owners in 35 states and publish content on a custom built responsive website. Armed with the small business credit card SPARK, the filmmakers demonstrated the power of the product and conversion of dollars to rewards earned.

Website: iamsmallbusinessproud.com
Result: 73 days, 10,000+ miles on the road, 186 businesses, ~$50k spent on SPARK, $997 earned

 

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