Capital One: 'I Am Small Business Proud' Multimedia Campaign
Year: 2014 Agency: Jack Morton Worldwide Role: Production Coordinator
Multimedia campaign sponsored by Capital One, sending filmmakers on a road trip across the U.S. to capture the stories of small business owners in 35 states and publish content on a custom built responsive website. Armed with the small business credit card SPARK, the filmmakers demonstrated the power of the product and conversion of dollars to rewards earned.
Website:iamsmallbusinessproud.com Result: 73 days, 10,000+ miles on the road, 186 businesses, ~$50k spent on SPARK, $997 earned